Maybe this will answer why using an email service provided by your hosting company may not be a wise choice.
Let me be totally honest with you – I’ve been down this road, and it’s not as smooth as hosting companies want you to believe. When I first started my online journey email was something of a novelty believe it or not! Yes, it was that long ago. I thought using the built-in email service with my hosting plan was the ultimate convenience. Spoiler alert: it was more of a headache than a help.
Email might seem like a straightforward service, but not all email solutions are created equal. Those default hosting company email addresses? They’re like the economy seats of the digital communication world – functional, but far from comfortable or professional. Even if you use your own domain name there are still many issues with many hosting providers.
First off, let’s talk deliverability. When you’re using an email service tied directly to your hosting provider, you’re essentially putting all your communication eggs in one potentially unstable basket. These emails have a notorious reputation for getting caught in spam filters faster than you can say “important client message”. I learned this the hard way when critical proposals and invoices seemed to vanish into the digital abyss.
Reliability is another major concern. Hosting companies aren’t email specialists – they’re infrastructure providers. Their email services often feel like an afterthought, cobbled together to check a box on their feature list. Imagine losing access to your primary business communication channel because of a hosting server issue. It’s not fun.
Security is perhaps the most critical factor. These bundled email services typically lack advanced security features that dedicated email providers offer. Two-factor authentication, robust spam filtering, and comprehensive threat protection are often missing from the features list. As anyone who’s dealt with a minor email breach will tell you, the consequences and time loss can be way more expensive than investing in a proper email service.
Here are a few semantic keywords that’ll help you understand why dedicated email services are so much preferred by serious businesses:
email deliverability, professional communication, domain email, business communication reliability, cybersecurity for email.
Cost is another interesting angle. While hosting companies market these email services as “free” or “included”, they’re often limited. You’ll eventually need more storage, better features, or additional mailboxes – and that’s when the hidden costs start creeping in. A dedicated email service might seem like an extra expense, but it’s an investment in your business’s communication infrastructure.
My recommendation: Look for email services that offer:
- High deliverability rates
- Robust spam protection
- Scalable storage options
- Advanced security features
- Easy integration with productivity tools
Brands like Google Workspace and Microsoft 365 have essentially revolutionised professional email. They’re not just email services; they’re comprehensive communication and collaboration platforms. And yeah, they might cost a bit more than “free” hosting emails, but the ROI is astronomical.
My advice? Treat your business email like the critical communication tool it is. Don’t settle for a one-size-fits-all solution that was probably an afterthought for your hosting provider. Your reputation, communication efficiency, and professional image are worth far more than saving a few £ / $ / € a month.
A strategic approach to email isn’t an expense – it’s a fundamental business investment.
